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What is NOW TV on my bank statement?

This is a NOW streaming pass — Sky's streaming service for Entertainment, Cinema, Sports, or Hayu content without a satellite dish.

NOW — streaming pass

✓ Legitimate charge

NOW TV or NOW (Sky rebranded the service in 2021) is Sky's streaming platform — watch Sky content without a satellite dish or long-term contract. Passes can be bought monthly or on day/week passes.

NOW offers four pass types: Entertainment (Sky Atlantic, Sky Max — Game of Thrones, House of the Dragon, US dramas), Cinema (latest movies from major studios), Sports (Premier League, Champions League, F1, golf — the most expensive pass), and Hayu (US reality TV). Each pass bills separately, so if you have two passes, you'll see two charges.

NOW also sells a Boost add-on for better picture quality and more simultaneous streams. This appears as an additional charge on top of your pass fee.

Company
Sky (NOW)
Type
UK streaming service
Recurring?
Yes — monthly
Cancel anytime?
Yes — no contract
How to cancel NOW TVLog into nowtv.com → profile icon → My Account → Membership → find the pass → Cancel membership. No contract means no cancellation fee. You keep access until the end of the billing period.

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Frequently asked

Questions about NOW TV charges

Why do I have two NOW charges on my statement?
You likely have two different NOW passes active — for example, an Entertainment pass and a Sports pass. Each pass bills separately. Log into your NOW account to see all active passes and cancel any you don't need.
Is NOW TV the same as Sky?
NOW is owned by Sky and uses Sky's content, but it's a different product. Sky TV requires a satellite dish and a minimum-term contract. NOW is contract-free streaming — you pay month by month with no commitment. The content libraries overlap significantly, especially for entertainment and sports.
I signed up for a NOW free trial — why am I being charged?
NOW free trials convert to paid passes automatically if not cancelled before the trial ends. Check your email for a trial start confirmation — it should include the end date. Contact NOW customer support if the charge was recent; they sometimes issue a goodwill refund for first-time charges after a trial.
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