NOW, formerly NOW TV, is structured differently from most streaming services, and the structure is precisely why its charges surprise people.

Rather than one subscription, NOW sells separate memberships — entertainment, cinema, sport and others — each billed independently. Someone who signed up to watch one sports event may hold a membership that renews monthly, indefinitely, at full price, long after the event finished.

Boost is a separate charge

NOW sells an add-on that removes adverts and improves streaming quality. It bills separately from the membership itself. A single account can therefore produce two charges in the same month, neither matching the advertised price of a membership on its own.

This is the most common reason people believe NOW has charged them twice. Check whether one of the two amounts corresponds to the add-on rather than a duplicate membership.

The offer-price cliff

NOW leans heavily on discounted introductory offers, typically for a fixed number of months. When the offer period ends, the membership continues at the standard rate automatically. The jump can be substantial, and it arrives without a separate signup action to remember.

If a NOW charge has roughly doubled, an expired introductory offer is almost always the explanation rather than an error.

One-off passes versus rolling memberships

NOW has sold both single-event passes and rolling memberships over the years, and the distinction has not always been obvious at the point of purchase. A rolling membership continues until cancelled; people who believed they were buying one match or one film have found the charge repeating for months.

  1. Sign in at nowtv.com and open Account, then Memberships. Every active membership is listed separately with its own renewal date.
  2. Cancel each membership individually. Cancelling one does not cancel the others, and this trips people up constantly.
  3. Check for Boost in the same section, since it survives the cancellation of a membership in some configurations.
  4. Check whether NOW came via Sky, as a NOW membership taken as part of a Sky deal is managed through Sky instead.

Cancelling takes effect at the end of the current paid period, so you keep access until then and one final charge may already be in flight.