There is a specific and very common trap here. You want to cancel a subscription. The company has made cancellation deliberately awkward — a phone line that is never answered, a retention flow that loops, a cancel button that does not exist on mobile. So you ring your bank, and someone tells you they cannot stop it and you need to cancel with the merchant.
That is wrong, and it has been wrong since 2013. Understanding why requires knowing which of three mechanisms is taking your money.
Three ways money leaves your account
| Method | How to recognise it | Who can stop it |
|---|---|---|
| Continuous payment authority (recurring card payment) | Taken from your debit or credit card. You gave the company your long card number when signing up | You, the bank, or the merchant. The bank must stop it if you ask |
| Direct Debit | Listed separately in your banking app under Direct Debits. You gave a sort code and account number | You, via your bank, at any time. Protected by the Direct Debit Guarantee |
| Standing order | A fixed amount you set up yourself | Only you. Fully under your control |
The overwhelming majority of app and streaming subscriptions are continuous payment authorities. That is the category that causes confusion, because a CPA does not show up in the Direct Debits section of your banking app. It looks like an ordinary card purchase that happens to repeat.
The rule your bank has to follow
Under the FCA's Banking Conduct of Business rules, and the Payment Services Regulations that sit behind them, you have the right to withdraw consent for future payments by contacting your card issuer. Once you do, the bank must stop them. It cannot insist you obtain the merchant's agreement first, and it cannot refuse on the grounds that you have a contract with the merchant.
The FCA made this explicit in 2013 after widespread complaints, particularly involving payday lenders. The guidance has not changed since.
Two points that often get lost:
- Cancelling the payment does not cancel the contract. You may still owe the money, and the merchant can pursue you for it. Stopping a CPA on a gym membership you are contractually tied into can still leave you liable for the fees.
- If the bank lets a payment through after you cancelled, you are entitled to a refund. That is the bank's error, not yours.
How to do it
- Try cancelling with the merchant first. It is cleaner, it ends the contract as well as the payment, and it avoids any argument about money you still owe. Keep a screenshot of the confirmation.
- Identify the exact descriptor. Your bank will ask who is taking the payment. Give them the statement descriptor exactly as it appears, not the brand name — the two are often different, and the descriptor is what they can actually search.
- Contact your card issuer in writing where possible. In-app chat is ideal because it produces a timestamped record. If you phone, note the date, time and the name of the person you spoke to.
- Use the right words. Say: "I am withdrawing my consent for future payments to this merchant under the Payment Services Regulations. Please cancel the continuous payment authority." The phrase "continuous payment authority" tells trained staff exactly what you mean.
- If you are refused, escalate immediately. Ask for it to be raised as a formal complaint. Front-line refusals are common and usually reverse at the complaints stage.
- Check the next billing date. Confirm no further payment has been taken. If one has, ask for a refund citing the date you withdrew consent.
What to do if your bank still refuses
Get the refusal in writing, then raise a formal complaint with the bank. They have eight weeks to resolve it. If they do not, or if you are unhappy with the outcome, take it to the Financial Ombudsman Service, which is free and has consistently found in consumers' favour on this point.
One thing not to do: cancelling your card is a blunt instrument and increasingly ineffective. Card schemes operate account updater services that automatically pass new card details to merchants with a recurring billing relationship, so a subscription can survive a replacement card. Reporting a card lost to escape a subscription can also be treated as misuse. Withdraw consent properly instead.
Finding the ones you have forgotten
Most people underestimate how many recurring card payments they have. The practical method is to scan twelve months of statements rather than one, because annual subscriptions are invisible in a single month and are exactly the ones people forget.
Our guide to finding and cancelling forgotten subscriptions walks through that sweep in detail, and the charge directory covers cancellation paths for the merchants people most often want to leave.
- FCA Banking Conduct of Business Sourcebook, provisions on cancelling continuous payment authorities
- Payment Services Regulations 2017 — legislation.gov.uk
- Financial Ombudsman Service, published decisions on recurring card payment complaints